Hot Topics in Advertising Law 2018

Hot Topics in Advertising Law 2018
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Updated every year to provide the most cutting-edge information related to the practice of advertising law, this advanced program is led by an all-star faculty of experts who will address the many challenges companies face each day as they develop advertising campaigns. As companies strive to increase market share in a dynamic landscape increasingly dominated by social networks and other new media outlets, legal pitfalls abound. Attend this program to hear real-world advice and learn practical tips and strategies you can rely on daily. This program is designed for firm attorneys, in-house counsel, marketing executives, and allied professionals who practice in the fields of advertising, media, communications, trademark, and consumer protection law will benefit from this program.

Topics Include

  • Learn about the enforcement priorities at the FTC, NAD, and FCC
  • Explore challenges faced by advertisers regarding privacy and data collection
  • Navigate challenges of real-time advertising
  • Explore the ethics scenarios surrounding claim substantiation
  • Master the rules for structuring a legally compliant social media promotion
  • Understand recent developments in contests and sweepstakes, including social media promotions
  • Discuss Native and Programmatic advertising pitfalls, including website blocking and adjacency issues
  • Learn the critical provisions to include in your contracts with influencers and other endorsers
  • New legal watchouts for practitioners, in areas such as work for hire arrangements with independent contractors, PRO music licenses for websites, and ADA compliance for websites


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6/26/2018 9:00 AM - 6/26/2018 5:00 PM
Columbus Bar Association 175 South Third Street Suite 1100 Columbus, OH 43215 UNITED STATES