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November 5, 2010

Building Long-Term Relationships

When it comes to clients, it’s always cheaper and easier to keep the ones you have than go out and get new ones. Yet many law firms focus their energy on acquiring new clients at the expense of serving existing ones. At the same time, the increased speed of business and drive for results means it’s not enough to simply be a technical expert who achieves good outcomes for clients. Clients want to know they are cared for and that their legal representatives will look out for their best interests at all times. If the attorney/client relationship isn’t solid, it can lead to unnecessary upheaval and expense.

What a Client Wants: Strategies for Building Long-Term Client Relationships That Build Sustaining Practices (Thursday, November 18, 1:30pm) is designed to help attorneys identify ways their client relationships might be under-developed and will share how to best service those clients by providing continuous value, unique service and long-term win-win approaches.

Presenters Jessika Ferm and Matthew Krejci, Esq., of J.Ferm LLC, a leadership development company, use a trademarked “no frills, no fluff” approach based on findings from an extensive research initiative that identified management pain points unique to lawyers and law firms. Register online for this CLE 3.0 hour seminar or call 614/221.2114.