February 21, 2008
Practice using tech tips
Jim Calloway, presenter for ABA National Solo and Small Firm Conferences, will discuss “Using Technology to Market Your Practice” during “Solo and Small Firm Power: The Best Things Come in Small Packages,” an all-day solo and small practitioner conference emphasizing the topics of marketing and technology on Friday, March 7, 9 a.m. – 4:40 p.m. for 6.0 CLE hours, including 1.0 ethics.
One of the topics Calloway will be investigating is a quick look at yourself on the Internet. He says, “Google yourself--it may sound funny, but most people access information on the Internet through search engines, primarily Google. You want to know what potential clients see when they search for your name. So regularly you should do a Google search for your first and last name, enclosed by quotes and not enclosed. While you cannot get Google to remove some unflattering result, that may be your signal to increase your web presence and create some Internet entries that may better tell your story and rank higher in the search engines.”
Brett Burney, Burney Consultants in Cleveland, focuses on bridging the chasm between the legal and technology frontiers of electronic discovery. Prior to establishing his firm, Brett spent over five years with Thompson Hine where he worked with litigation teams. He writes a monthly legal technology column for LLRX.com and is a frequent contributor to Law.com and Law Technology News Magazine.
Burney and Calloway will blast off with "60 Tips in 60 Minutes." You're guaranteed a pocketful of technology tips and tricks you can use right away. For example, Burney shares these tips for us: “Have you ever wanted to simply share a calendar with a client or another attorney? You certainly don't want to expose your entire private calendar sitting on your desktop, but you could post the relevant court dates and appointments up on Google Calendar or 30 Boxes. These services are free.”
“And, next time you need to jot down a note, why not Jott it instead? Jott.com is a fantastic free service that allows you to call a toll-free number on your cell phone, dictate a quick message, which will then be emailed to you as text. Jott.com is a great way to send yourself reminders or keep track of important information you get while you're out of the office. And did we mention the service is free?”
Other topics include “Getting Paid for Your Hard Work” to help practitioners to reduce accounts receivable and improve cash flow. “Keep ‘em Coming Back for More: The Secrets of Client Satisfaction and Retention” will deal with client retention. “Who Wants to Increase Profits” features John M. Alton, Alton & Barclay; and “How NOT to Commit Malpractice with Your PC” with Burney and Calloway.
Spaces are filling quickly for the conference and vendor show. Register online by clicking here or phone 614/221.4112 for event #3775.
Jim Calloway’s participation in the conference is made possible through the generous sponsorship of ProNational Insurance Company and Hilb Rogal and Hobbs. Cost for this all-day conference that includes lunch is $99 prepaid/$125 day of for members, $150 prepaid/$175 day of for non-members. The Tech Fair and Vendor Show is open to all Columbus Bar members, attending the conference or not.