February 10, 2006
New lawyers learn the art of rainmaking from Young Isaac’s Artie Isaac
~ written by Scott Stitt
The Columbus Bar's New Lawyers Committee never knew that rainmaking could be so much fun.
The January New Lawyer's meeting featured Artie Isaac on the topic of rainmaking and networking. Isaac is the president of Young Isaac, a Columbus advertising and marketing firm, as well as a well-known speaker on topics such as business generation, brand marketing and the ethics of speech.
Rebecca Price, chairs of the committee, found that Isaac 's presentation "was not only entertaining, but actually useful to everyone in the room." Isaac's "6 Degrees of Artie Isaac" demonstration and many other memorable moments were both funny as well as enlightening to an audience that is new to developing business contacts and may also be new to Columbus as well.
For example, Adam Bennett, a second-year associate at Browning & Cooke, has an undergraduate degree in business, but not a lot of marketing training. He found that Isaac presented a straight-forward approach that addressed "the unique marketing challenges that law firms and new lawyers face."
Brandon Novosad, who recently started Adkins & Novosad, a business law firm, remarked that networking and client generation is not "a topic covered in law school." He liked Isaac's speech because it had "a lot of ideas I hadn't thought of for growing a network." And Greg Daugherty, a second-year associate at Porter Wright Morris & Arthur, thought Artie's speech "gave me the tools to build my own practice."
The past year has seen dramatic growth and energy in the New Lawyers Committee. Price says that new lawyers should expect more substantive issues like rainmaking and client generation covered by the committee in the future.